May 21, 2018
When you hear the word “brand,” does your mind automatically go to “logo”? Well I’ve got news for you, your logo is not your brand, but don’t worry, I once thought this, too.
Truthfully, your brand is so much bigger; it’s the glue that holds all your marketing efforts together and is the vehicle for spreading the values that you and your business stand for. Needless to say, it’s important that your brand is accurate and cohesive to be effective in drawing in your ideal clients.
In this episode of Spa Marketing Made Easy, I’m walking you through the critical reasons you need to consistently reassess your branding on both a quarterly and annual basis, as well as taking you through the major components of your spa’s brand step-by-step.
Click here to view the full show notes and get access to your free Brand Revamp Checklist.