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Spa Marketing Made Easy Podcast


Jul 1, 2019

From owning a successful day spa to starting over as a solo aesthetician in a new location, Shannon O’Brien knows what it takes to build a successful business from the ground up. But the journey to success wasn’t a smoothly paved road. 

In this episode, we discuss the bumps on the path of her entrepreneurial journey, how she navigated them, overcame them, and found beauty in the breakdown, which has now led to her latest venture, iSugarUniversity, an online body sugaring education platform, and membership. 

In this episode we discuss:

  • Shannon’s evolution as an aesthetician who owned a successful day spa and moved to a whole new city to start over 
  • How Shannon discovered sugaring, how it compares to waxing, and why it’s a beneficial treatment to be able to offer your clientele 
  • Shannon’s top tips and mindset shifts for navigating difficult seasons of life and business-ownership to build the dream you envision for your life
  • Why finding your focus is one of the most critical entrepreneurial skills you should develop