Jan 13, 2020
Have you ever found yourself mid-treatment and thinking, “If only this product had this”? Or “If only I could do that, this product would be perfect.” As an aesthetic expert working full-time in the treatment room, you’re the utmost authority on what’s going to work best for your clients, which means you're primed to be a product creator if that’s something you've dreamt about.
In this episode, I’m joined by Stephanie Laynes, the founder of Smooth Skin Supply and Se-Brazil, who’s sharing her journey of moving out of the treatment full-time and into the role of CEO of her own product line and platform. Not only does she have fantastic tips and perspectives for how aesthetic professionals can boost their retail revenue, but she’s got a great story that’s sure to inspire your journey if you’ve ever pondered the idea of product creation.
In this episode, you’ll learn:
- Stephanie’s origin story of getting into aesthetics and how she quickly found her niche in waxing and why that was so powerful to building a profitable practice
- How Stephanie discovered that systemizing her process could help her maximize her client capacity
- Where Stephanie saw the shift in opportunity to create her own line of waxing products and how she stayed focused during the process of creation
- Stephanie’s top tips for waxing experts and her answer to the ultimate question of “hard or soft wax?”
- Her keys for creating an unforgettable experience for your client and highly profitable experience for your business
To read the full show notes, connect with resources, and join the Spa Marketing Made Easy community, go to: http://www.addoaesthetics.com/blog/109