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Spa Marketing Made Easy Podcast

May 27, 2019

Part of being a professional and carving out your own path to success often involves specializing. And if you’re someone who started in one specialty, but now wants to move to another, you’ll also have to navigate pivoting.

 

Over the years, I’ve coached and consulted with many aestheticians who wanted to pivot...


May 20, 2019

Between algorithm changes and new features being released on social media seemingly every week, it can leave you wondering..."What in the world actually works when it comes to marketing your spa on social media?!" But here’s the thing: when you have a plan and a purpose (aka a strategy) behind your posts, you don’t...


May 13, 2019

I’ve long been a believer of the sentiment that a rising tide lifts all boats as well as community being stronger than competition, and one of the greatest examples of this philosophy and how powerful this way of thinking can be is my guest on this episode, Denise R. Fuller.

 

Denise is a 25-year beauty industry...


May 8, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a common ingredient in acne-treating products and chemical...


May 6, 2019

They may be one of the most commonly known treatments in the realm of aesthetics, but what’s not as well known is their historical evolution and how the science of chemical peels is going to continue powering aesthetic practices in the years to come.

 

In this episode, I’m joined again by repeat guest, Nicole...