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Spa Marketing Made Easy Podcast

May 28, 2018

Early on in my career as an aesthetician, I learned the value of looking to my fellow aesthetic peers in the salon industry as a valuable two-way relationship, and from there I’ve always found it interesting to learn about how the salon industry approaches various facets of business such as retail sales and metrics.

May 21, 2018

When you hear the word “brand,” does your mind automatically go to “logo”? Well I’ve got news for you, your logo is not your brand, but don’t worry, I once thought this, too.

Truthfully, your brand is so much bigger; it’s the glue that holds all your marketing efforts together and is the vehicle for...

May 14, 2018

Maybe you crave the freedom to set your own schedule, or perhaps you want to have the choice of what protocols and products you use with your clients, or you want all the perks you’ve heard about being your own boss as a solo aesthetician.

No matter the reason, there’s no doubt that operating as a solo aesthetician...

May 7, 2018

It’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage.


In this episode of Spa Marketing Made Easy, I’m talking with video pro Beth Ryan about the type...