Oct 29, 2018
As any aesthetician knows, beauty is so much more than skin deep. In our experience working with our client’s skin, brows and lashes, makeup, or any other aesthetic avenue, the core of what we do is building confidence and the feeling of being beautiful from the inside out. In this episode, I’m talking with makeup...
Oct 22, 2018
With video content becoming more popular by the day and attention spans getting increasingly shorter, Instagram Stories are a surefire way to give your ideal audience kind of content they’re looking for. In this episode, I’m giving you six ways to leverage your Instagram Stories and create more opportunities to...
Oct 15, 2018
What’s the thing that sets you apart from the aesthetician down the street who offers the same services you do? The answer is YOU. In marketing terms you’ll hear your standout qualities dubbed as your “brand,” but the truth is, your brand is simply the way you show up. In this episode, branding expert, Salt...
Oct 8, 2018
We all have our zones of genius, and spa retail sales is mine. In past episodes, I’ve spoken to the challenges many aestheticians face when trying to make retail sales a successful revenue stream in their business, but now I want to share how I came to love retail sales and my top tips for shifting your sales mindset...
Oct 1, 2018
“It feels pushy.”
“I can’t afford to add that into my business.”
“I don’t know how to sell.”
These are all objections I commonly hear around the top of spa retail sales, and they’re all a bunch of nonsense. With an industry average of $30K in annual salaries for estheticians, I know we can do better,...