Mar 25, 2019
One of the (many) reasons I love sharing stories of successful spa owners and solo aestheticians is that to grow to new levels; it helps us to see others who are already doing it. Their stories of how they navigated the journey shows us what’s possible, and their lessons on how they stepped up their game serves not...
Mar 18, 2019
To be an expert means knowing a lot about one thing rather than knowing a little about a lot of things. As an aesthetician, you may be afraid to stake a claim and specialize out of fear of not bringing in enough clients, but as my guest on this episode of Spa Marketing Made Easy can testify, niching down is what it took...
Mar 11, 2019
Unless you’ve been living under a rock, you’ve likely heard of Groupon, and maybe you’ve even bought one for a local experience yourself. But have you ever considered using Groupon to grow your own aesthetic business?
I’ll admit I’ve been skeptical of Groupon in years past, but after hearing feedback from...
Mar 6, 2019
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In this week’s #Beautybomb, I’m talking about something that many aestheticians use for their clients,...
Mar 4, 2019
You’re a big dreamer and hard worker, and you’ve got a vision for your career or business. But I also know that you likely struggle with overwhelm, and maybe even burnout.
This phenomenon is due to operating at “peak performance” instead of “high performance,” and here to teach us the difference is Mark...