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Spa Marketing Made Easy Podcast

Mar 30, 2020

It’s publicity month on The Spa Marketing Made Easy podcast, and here to join me are my now third-time guests, Alana and Jared Mitchell of Skincare by Alana!

 

If you’re not familiar with their backstory, Skincare by Alana started in humble beginnings inside a 70 square foot day spa room, which they’ve scaled into...


Mar 23, 2020

If you’re tuning into this episode as it’s released, you’re well aware of the current state of our world, the economy, and the brick-and-mortar industry. This week’s podcast episode is pulled from a training I did for clients and members of my paid programs at the end of February 2020, and was slated for release...


Mar 16, 2020

In this episode of Spa Marketing Made Easy, I had the honor of sitting down with my business coach and mentor, Selena Soo, who is the ultimate connector and the founder of Impacting Millions, where she has taught thousands of students how to step into the spotlight to gain publicity for their brands and businesses, but...


Mar 11, 2020

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

 

In this week’s #Beautybomb, I’m talking about The Fitzpatrick Scale and how it’s used...


Mar 9, 2020

Securing press for your brand and business is one of the best ways to instantly boost your credibility and authority as an aesthetic expert, and the best part is, it’s free! 

 

However, with benefits like that, you can bet that securing publicity for your brand isn’t exactly a cake walk. However, when you know the...