Aug 29, 2022
Ever feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built? How about feeling like despite your best efforts, you feel stagnant in your spa’s growth and you’re barreling toward burnout?
Newsflash for you: growth doesn’t always come from...
Aug 22, 2022
Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and downs of hosting her first spa event,...
Aug 15, 2022
Do you want your spa to reach the coveted seven-figure benchmark? That might sound like a trick question, but honestly, it’s a valid one.
More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benchmark is a goal you’d like to hit in your business, then listen up,...
Aug 8, 2022
When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on it.
Enter: custom formulations...
Aug 1, 2022
You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. Sure, there’s plenty of marketing you can do to take your best shot at making your event a success, but when it’s all said...