May 28, 2018
Early on in my career as an aesthetician, I learned the value of looking to my fellow aesthetic peers in the salon industry as a valuable two-way relationship, and from there I’ve always found it interesting to learn about how the salon industry approaches various facets of business such as retail sales and metrics.
In this episode of Spa Marketing Made Easy, I’m chatting with salon industry veteran and Chief Financial Officer of Scottfree Salons, Amy Coats, all about the numbers that go into gauging the health of your spa or salon.
Now I know metrics doesn’t seem like the most fun business topic to explore, but as Amy explains, when you understand what you’re measuring, see the benchmark, and have a guideline for growth, watching those numbers go up can become a huge motivator.
In this episode you’ll learn:
- The most important metrics to keep track of to gauge the health of your business
- How the standard benchmarks in the salon industry compare to that of the spa industry and strategies for how we can work together to create smart partnerships
- Why client retention should always be a top metric to measure and ideas for how to keep current clients engaged and connected while simultaneously drawing in interest from new clients