Aug 27, 2018
Before you can begin marketing your business, first you have to brand it. But branding isn’t simply creating a logo, choosing some colors, and calling it a day. Branding is a deeper story and the collective experience you provide for your ideal clients.
In today’s episode, I’m chatting with branding expert, Chris Beltran about how you can begin defining your personal brand so that you stand out from the crowd and have confidence in how you show up online.
In this episode you’ll learn:
- What “branding” truly is, and how you can begin crafting your brand story and visual vibe
- How defining your brand sets you apart and benefits your business in the long-term
- Tips for translating the verbal and psychological aspects of your brand experience into the visual design elements you use in your marketing
- How using a tool like mood boards can help you remain consistent in your visuals and why that’s critical in building a strong brand
To read the full show notes and connect with resources mentioned in this episode, click here.
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