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Spa Marketing Made Easy Podcast

May 27, 2019

Part of being a professional and carving out your own path to success often involves specializing. And if you’re someone who started in one specialty, but now wants to move to another, you’ll also have to navigate pivoting.


Over the years, I’ve coached and consulted with many aestheticians who wanted to pivot into the world of medical aesthetics but weren’t sure how to approach the shift. In this episode, I’m joined by Dr. Petropoulos, who is a highly-respected board-certified physician with specialized training and certifications in aesthetic and regenerative medicine and is also the founder of Potomac Medical Aesthetics, to discuss his perspective on transitioning into the world of medical aesthetics.

In this episode, you’ll learn:

  • How Dr. Petropoulos journeyed from emergency medicine into the world of medical aesthetics and opening up his own practice
  • The beginnings of Dr. Petropoulos’ aesthetic eye through his photography work and how that directly translates to the work he does today
  • How he views medical aestheticians in his practice and the value they bring to the table to his clients as well as his business structure
  • What Dr. Petropoulos looks for when bringing on new aestheticians into his practice and his top tips for beginning to pivot into the medical aesthetics arena  


To read the full show notes for this episode, click here.


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