Jun 10, 2019
Online excitement and engagement are nice, but at the end of the day, the metric that matters most is foot traffic. As my guest on this episode explains, if clients and customers aren’t actually making it through your doors, your marketing efforts aren’t going to translate into sales.
On this episode, I’m talking with my friend Stacy Tuschl, a business coach and marketing strategist, best-selling author, and the creator of the Foot Traffic Podcast and Facebook community where she helps small business owners grow their local business. And let me tell you, she’s a bonafide businesswoman who started her first business at the age of 18 in her parents' backyard and transformed it into a 7-figure business she still runs today.
In this episode you’ll learn:
- Stacy’s entrepreneurial origin story and her journey to growing her 7-figure local business empire
- The one thing she and her team do with every new client at her dance studio and what you need to be doing to bridge the connection between your brick-and-mortar and online presence
- How to choose what to focus on when it comes to social media and gain visibility using leverage
- The three points of Stacy’s Foot Traffic Framework and the power of PR and social proof for more sales
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