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Spa Marketing Made Easy Podcast


Oct 28, 2019

I’m fresh off the plane from the Beauty Business Summit and had to share with you the incredible experience and takeaways I had while there. And after hearing such positive feedback from attendees, I also wanted to share with you the talk I gave called "Survive on Services and Retire on Retail."

This is a phrase one of my Spa Retail Rockstars coined, and it’s stuck with me ever since because too many aestheticians out there are caught in the client hamster wheel and the reality is, relying solely on services as your primary source of revenue is not only going to lead you to burnout, but it's going to hold you back from reaching the goals you have set for your future. If you can relate, I’m here to tell you that it’s time to hop off that never-ending cycle and get strategic and savvy regarding your various revenue streams, especially retail. 

In this episode you’ll learn:

  • How events like the Beauty Business Summit can be instrumental in your growth and development as an aesthetic professional 
  • Why retail is a critical component of your business model and how you’re leaving money on the table by not capitalizing on it 
  • 7 ideas for expanding your revenue streams and increasing your cash flow and market share
  • My 4 steps to e-commerce success to take your retail sales strategy to the next level 

To get all the resources mentioned in this episode and to read the full show notes, click here.