Mar 16, 2020
In this episode of Spa Marketing Made Easy, I had the honor of sitting down with my business coach and mentor, Selena Soo, who is the ultimate connector and the founder of Impacting Millions, where she has taught thousands of students how to step into the spotlight to gain publicity for their brands and businesses, but was once afraid to step into the spotlight herself.
Her journey is one of courage, critical mindset shifts, and realizing that the impact she stood to make in the world was greater than her fear. Now she helps others do the same by taking experts who are “hidden gems” and giving them the tools to transform into industry leaders, and even household names by getting featured in places like O, The Oprah Magazine, Forbes, and Inc., as well as top-ranked podcasts and national TV shows.
In this episode, we discuss:
- Selena’s personal journey in discovering her passion for publicity and how it wasn’t always a natural calling to step into the spotlight
- How Selena shifted her perspective to push past fear so she could make the impact she desired for her life and for her clients
- Her 4 mindset shifts and lessons that you can take away to get past your own publicity hangups and mental blocks
- Why publicity is critical for aesthetic experts and simple steps for getting started generating publicity for your brand
To read the full show notes for this episode and connect with all the resources mentioned,visit: http://www.addoaesthetics.com/blog/127
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