Mar 23, 2020
If you’re tuning into this episode as it’s released, you’re well aware of the current state of our world, the economy, and the brick-and-mortar industry. This week’s podcast episode is pulled from a training I did for clients and members of my paid programs at the end of February 2020, and was slated for release as a podcast episode for late April.
Well, times have changed, and my team and I
decided we needed to get this training into your hands, or rather,
your earbuds, asap. As you listen, you’ll hear me make reference
that we are not currently in a recession, which just goes to show
how quickly the tides can change. While the spread of COVID-19 has
sparked a downturn that will take time to recover from, I’m
optimistic that the timeframe will not take nearly as long as it
did in the past and that these steps will serve you well as we come
back from this, and we WILL come back from this.
In this episode, you’ll learn:
- Ways to cut your expenses and manage your cash flow
- Why it’s critical to continue marketing full force and what to focus your marketing on
- A breakdown on conducting your inventory management to ensure you don’t have too much cash tied up in product
- The why and how behind knowing your numbers, especially your profit margins on all treatments
- How to continue networking online and offline
To read the full show notes, connect with resources mentioned in this episode, and to gain access to additional resources to help you and your business during this time, please visit: http://www.addoaesthetics.com/blog/128
Stay connected to a community of like-minded aestheticians that’s packed with additional resources inside the free Spa Marketing Made Easy group.