May 25, 2020
If you’ve been a listener since at least early 2020, you’re already familiar with my guests on this episode, and if you’re new, here’s the quick recap: all throughout 2020, my Growth Factor students Sara and Melissa, the co-founders of Skyes & Lanno Skinbar, are chronicling their journey to becoming a 7-figure spa with a monthly episode here on Spa Marketing Made Easy.
The last episode we recorded was
a couple of weeks before the world shutdown and Sara and Melissa
were forced to shut their doors due to the COVID-19 global
pandemic. After a whirlwind April, we’re back on the mic discussing
just how they handled the hard pivot, how they’re keeping their spa
afloat, and what they anticipate for business moving
forward.
If you’ve found yourself wondering how to
navigate these uncharted waters, you won’t want to miss tuning in
and taking this page out of Sara and Melissa’s
playbook.
In this episode, we discuss:
- How they felt when the news first broke regarding COVID-19 and that they would have to shut their spa’s doors for the unforeseeable future
- Their top priority for maintaining a strong relationship with each other and their clients through the shut down and how they immediately sprang into creative mode to keep cash flowing
- What they’ve done over the course of the last two months to keep clients coming back for more and being able to introduce new and exciting offerings to their audience
- The biggest shifts they’ve noticed in their business model moving forward and their top mindset tips for other aestheticians navigating the “new normal”
To read the full show notes for this episode and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/137
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