Jul 13, 2020
If you’ve been on your aesthetic business journey for a while, at this point, you know about the opportunities that video marketing provides, and if you’re brand new to building a business, the best time to learn about harnessing the power of video is now.
Here to join me in this episode is Brandon Lucero, founder of Sold With Video and creator of the Video 4x Effect, which is his proven methodology that shifts how online content is created and distributed by changing beliefs, shifting perspective and the psychology of selling products online so you can move your audience into a buying state of mind while growing your brand. No matter which group you fall into, today’s podcast is going to give you the high-level overview to start leveraging video so you can start selling more today.
In this episode, you’ll learn:
- Why video is the critical medium for standing out online and what you need to have first before creating any video content
- Brandon’s three primary focus areas of content plus a bonus category that will work well for aestheticians and aesthetic experts
- Why 1-2 videos isn’t enough to gain traction with video marketing and how videos in various categories work together to support your potential client or customer through the journey to working with or buying from you
- Brandon’s top tips for how to maximize your effort and maximize your time when creating video to use in your marketing
- Elements of your video you need to have dialed in to help your ideal client see and take action on your content
To read the full show notes for this episode and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/143
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