Jul 20, 2020
There are two critical pieces to any service-based business: gaining clients and retaining clients. As an aesthetic expert, retention is really where your focus should be as this is 1) where you have the greatest chance of success (once someone is on your table, you have the opportunity to provide a tremendous experience) and 2) retention is what will increase the client’s lifetime value to your business.
But, what about getting new clients through the door? Yes, of course, that’s important, but as my guest on this episode explains, this activity can be handled by something you know I love: Facebook ads. Meet Jackie Ellis, my personal Facebook ads extraordinaire on team AddoAesthetics who has managed Facebook ads for businesses of all sizes and scale. Tune in as we discuss why you need to get off the lead generation hamster wheel for your aesthetic business and start scaling with Facebook ads.
In this episode, you’ll learn:
- Why many aestheticians are wearing all the hats, and how it’s not sustainable
- How the framework of figuring out Facebook ads and marketing works just like the processes of your aesthetic expertise
- Why it’s critical to understand the power of Facebook ads and how to leverage them in your aesthetic practice
- What to consider when outsourcing your Facebook ads creation and management
To read the full show notes for this episode and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/144
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