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Spa Marketing Made Easy Podcast


Jul 27, 2020

We may not be out of the woods with COVID-19 just yet, but as my Growth Factor students Sara and Melissa of Sykes & Lanno Skinbar have shown, we can still navigate through it with total grace and grit. 

 

Since the start of 2020, Sara Melissa and I have sat down to record an episode every month as they chronicle their journey to becoming a 7-figure spa. Of course, we could’ve never known that 2020 would throw the curveball of coronavirus, but as you’ll hear in this episode, continuing to pivot through the pandemic five months in can not only be possible, but profitable. 

 

In this episode, we discuss: 

  • Sara and Melissa’s re-opening strategy and how they’re approaching the various phases of re-opening from a state-mandated level and what they feel comfortable with
  • Why they crafted new services to fall into their re-opening phases and to get clients back in the groove of coming to their clinic
  • Their thought-process around the potential case of a second shutdown and how they would continue to pivot 
  • The biggest factors in how they’ve been able to remain connected to their clientele and continue to keep their business growth on an upward trajectory through the pandemic

 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/145

 

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