Aug 24, 2020
The power of positivity is something I have believed in and talked about for years, especially as it relates to business success, but pivoting has been the big “P word” and theme of business throughout this pandemic, especially for the aesthetics industry.
In this week’s episode of Spa Marketing Made Easy, I’m talking with one of my Spa Retail Rockstars, Kate Jaksik who is the owner of Glow Beauty Bar in Florence, Massachusetts, to get the behind-the-scenes on the beauty box craze that she created and fueled with her audience through pure positivity and creativity and resulted in great profits.
In this episode, we discuss:
- The steps Kate immediately took when first notices of closures hit
- How Kate conceptualized her Beauty Box idea after offering discounts that didn’t provide the additional profit she needed
- The process of creating a new product and continually refining it throughout the shutdown to help maximize sales and profitability as well as a peek into her sales approach
- Kate’s motivation for forging ahead during trying times and how she kept on the path of positivity to not just survive, but thrive
- Where she is taking her Beauty Box idea next and the continued evolution she’ll pursue past the shutdown of her spa and salon
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/152
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