Nov 9, 2020
Branding might feel like an intangible, amorphous concept, but the truth is that it’s the foundation of everything you bring to life both inside and outside of your business. In this episode, I’m chatting with April Martini, co-founder of Forthright-People, who brings 15+ years of agency experience built upon a design and MBA business foundation to the table (i.e. - she has seen it all when it comes to branding from the corporate down to the personal level!).
April breaks down why it’s imperative that as an aesthetician, you work to build an authentic personal brand, one that creates consistency of expectations and experience, honesty, trust and a place where your clients can be vulnerable and themselves for the best outcomes, both physically and emotionally.
In this episode, you’ll learn:
- What a brand really is and how it creates a connection with and experience for your clients
- The ROI of branding and why it’s worth investing time and energy into so you can not just see better relationships, but also revenue
- Key aspects of your brand to get clear on and refine
- Exercises to help you narrow in on your unique position in the marketplace and how you can leverage that in your branding
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/172
Keep the conversation going inside
the Spa
Marketing Made Easy Community by clicking here.