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Spa Marketing Made Easy Podcast


Apr 26, 2021

In the world of entrepreneurship, today’s guest needs no introduction, but just in case you’ve never heard of him…he’s the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. 

 

In this must-listen episode, Mike Michalowicz, prolific author and shareholder  (more on that in the episode) and I touch on all three of his powerful business concepts and how spa owners can power up their profits, mindset, and systems for growth. 

 

At a crucial time in global business and entrepreneurship, this discussion is both right on time for our industry as we move forward from some of the biggest pivots our businesses may ever see, and timeless in that the principles Mike illustrates through his words and body of work will always be applicable.

 

In this episode, you’ll learn:

 

  • Why Mike has made it his mission to eradicate entrepreneurial poverty and what that actually means
  • What investing in your business entails and when it’s a good idea to make different investments
  • The two biggest challenges that entrepreneurs face and Mike’s thoughts on the key traits, solutions and core values needed to overcome them
  • How shifting our identities as aestheticians or spa owners to that of a “shareholder” can change our businesses 
  • Mike’s top insights on where to start plugging in the holes of a leaky business to build a strong systemized organization that feeds your passion and fuels a life of freedom

 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/225

 

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