Jan 30, 2023
Your brand is not your logo or your color palette.
Your brand is the foundation of everything you bring to life both inside and outside of your business.
You get to set the boundary of how much of your story is shared with the world, but establishing yourself as an expert in your field builds trust and...
Jan 23, 2023
Your money is simply a tool.
A tool that should be used as a guide for making positive financial decisions for your business.
Spa CEOs take an active role in knowing the numbers and understanding the health of the business to make database decisions.
In this week’s episode of Spa Marketing Made Easy, I’m...
Jan 16, 2023
Boundary is a word often tiptoed around because to set them properly, you’re required to step outside of your comfort zone.
In both your professional and personal lives, boundaries are an essential piece to establishing what you will and won’t tolerate from employees or loved ones.
I sat down to talk...
Jan 9, 2023
When retail numbers go up, so do service sales.
Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.
An important tip is to view sales as a form of service. The retail you sell is an extension of your spa and fosters good client relationships to keep them...
Jan 2, 2023
Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency.
Resiliency is understanding that sometimes things don’t always work out as planned but with an unwavering confidence in yourself and refusal to quit, you will always rise to the top.
My guest on this week’s episode is no...