Apr 20, 2020
Sure, you’re happy to get engagement on any one of your social media posts, but when it’s primarily from people who don’t live anywhere close to your business, well, it’s a little less than ideal.
As a local brick-and-mortar spa owner, our goal for social media should always be to connect and build relationships with the people who live in our local area and actually stand a chance to walk through our doors. Here to help us learn how to get found by and build up our local following is my long-time copywriter and social media strategist, Danielle Pastula. Together we discuss why getting strategic with hashtags and location tags on Instagram is the key to becoming your area’s top aesthetic expert.
In this episode, you’ll learn:
- The two things you need to leverage in all of your Instagram content to get found by people who live in your local area
- Why the algorithm is actually a good thing and can help you get found by your ideal client when you know how to use it in your favor
- Understanding the various categories of your hashtag groups and how to research and compile them for your posts
- Answers to all your questions on how many hashtags you should be using and how break down your hashtag groupings with the ideal combination of tags
- How to leverage geotagging in your content and the strategies for showing up in both the explore feeds for both your immediate neighborhood and larger regional area.
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/132
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