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Spa Marketing Made Easy Podcast

May 25, 2020

If you’ve been a listener since at least early 2020, you’re already familiar with my guests on this episode, and if you’re new, here’s the quick recap: all throughout 2020, my Growth Factor students Sara and Melissa, the co-founders of Skyes & Lanno Skinbar, are chronicling their journey to becoming a 7-figure...


May 18, 2020

Sure, the topic of this episode isn’t as sexy as sales goals or social media tactics, after all, any story surrounding liability is usually one that makes your shoulders tense up and compels you to cover your ears. However, running from the topic of liability can be a dangerous move that puts your spa in hot water and...


May 11, 2020

Help your clients optimize and maintain results between treatments? Check. Build stronger bonds of client loyalty? Check. Increase your retail revenue? Check! Sounds like selling at-home devices is a win-win (win), and that’s because it is!

 

In this episode of Spa Marketing Made Easy, I’m joined by the Founder and...


May 4, 2020

It’s no secret that I love paid advertising, particularly on Facebook and Instagram. I’ve said it many times here on Spa Marketing Made Easy, and I’m confident I’ll say it many more, but today, my guest and I are digging into a realm of advertising I’m not as familiar with: Google Ads. 

 

Joining me in this...


Apr 27, 2020

“The riches are in the niches.” You may have heard the saying before, but you might be thinking, “How does specializing in one thing bring me more clients, more revenue, more success? That doesn’t add up!” 

 

I know it might seem counterintuitive on the surface, but when you dig deeper, you’ll find that...