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Spa Marketing Made Easy Podcast

Jul 27, 2020

We may not be out of the woods with COVID-19 just yet, but as my Growth Factor students Sara and Melissa of Sykes & Lanno Skinbar have shown, we can still navigate through it with total grace and grit. 


Since the start of 2020, Sara Melissa and I have sat down to record an episode every month as they chronicle their...

Jul 20, 2020

There are two critical pieces to any service-based business: gaining clients and retaining clients. As an aesthetic expert, retention is really where your focus should be as this is 1) where you have the greatest chance of success (once someone is on your table, you have the opportunity to provide a tremendous...

Jul 13, 2020

If you’ve been on your aesthetic business journey for a while, at this point, you know about the opportunities that video marketing provides, and if you’re brand new to building a business, the best time to learn about harnessing the power of video is now. 


Here to join me in this episode is Brandon Lucero,

Jul 6, 2020

You may be looking at the title of this episode and thinking, “Huh? How does processing emotions have anything to do with marketing?” Well, it may not be an obvious correlation, but our emotional well-being and mental health is absolutely critical for running a strong and successful business, so while the connection...