Mar 9, 2020
Securing press for your brand and business is one of the best ways to instantly boost your credibility and authority as an aesthetic expert, and the best part is, it’s free!
However, with benefits like that, you can bet that securing publicity for your brand isn’t exactly a cake walk. However, when you know the right steps to take and how to pitch your story well, you’ll be well on your way to what my guest on this episode calls, your “PR Snowball Effect.”
Listen in as I chat with Lynya Floyd, a journalist and media maven with 20+ years experience in the health and wellness media realm who has worked for household name publications like Glamour, Seventeen, Essence, and Family Circle. Needless to say, she’s a total pro, and she’s here to give you a crash course in securing publicity for your brand.
Tune in to get her insights on:
- Why you’re fully equipped to gain publicity for your brand and how it can be used to step up both the local e-commerce side of your business
- How PR gives you social proof and credibility that allows you to stand out from the crowd
- What types of media outlets to focus on and Lyna’s two primary considerations for where to focus your attention
- Lynya’s top tips for pitching a great story, keeping your head in the game amidst rejection, and creating your PR “Snowball Effect”
To read the full show notes for this episode and connect with all the resources mentioned,visit: http://www.addoaesthetics.com/blog/125
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