Feb 17, 2020
“The money is in the list.” It’s a saying you may have heard throughout your business education and journey, and here to prove it to you in this episode of Spa Marketing Made Easy is email marketing extraordinaire, Tarzan Kay.
Tarzan is a former copywriter turned course creator who helps business owners craft emails that lead to connection with your ideal client, and ultimately, to them whipping out their credit cards. If you’re someone who has struggled with what you could possibly email your list beyond your monthly treatment and product specials, this is an episode you can’t afford to miss.
In this episode, you’ll learn:
- How Tarzan transformed from someone who was afraid of sending emails to her list to someone who embraced email marketing and getting incredible results to prove that email is 1000% worth the effort
- The two primary areas of opportunity with email marketing you have as a spa owner and aesthetician
- Why connection with your current and potential clientele is the critical factor in your email marketing success
- How to storytell in your emails to create connection and never run out of things to say
- Tarzan’s top email tips for getting people on your list and opening and reading your emails
To connect with Tarzan, get her 3-email welcome sequence created specifically for Spa Marketing Made Easy listeners, and to read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/119
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