Mar 30, 2020
It’s publicity month on The Spa Marketing Made Easy podcast, and here to join me are my now third-time guests, Alana and Jared Mitchell of Skincare by Alana!
If you’re not familiar with their backstory, Skincare by Alana started in humble beginnings inside a 70 square foot day spa room, which they’ve scaled into a multiple 7-figure business that has cultivated over 25 million dollars in product and services sales. And while there are many facets to their business’ success, a large piece of the puzzle has been PR.
In this episode, you’ll learn:
- How Alana and Jared use the power of PR in all three of their businesses, and how they initially embarked on their publicity journey
- Why it’s important to define what publicity means for you and the steps for determining which outlets to focus on gaining publicity
- What it means to “build your ladder” to gain momentum in the media and their top tips for pitching with persistence
- An introduction to their new product and how their using PR to spread the word, plus their advice on when to bootstrap your PR efforts versus paying for publicity management
To read the full show notes for this episode and connect with all the resources mentioned,visit: http://www.addoaesthetics.com/blog/129
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