Apr 6, 2020
Are you pulling together promotions without rhyme or reason? How about drawing up a deal only to realize once people are buying that it actually doesn’t serve your long-term business sustainability? Don’t fret, that’s what today’s podcast episode is for!
In this episode, I’m joined again by my Growth Factor students, Sara and Melissa of Sykes & Lanno Skinbar, who are knocking it out of the park with crafting promotions for maximum profitability. In fact, this skill helped them meet a big monthly revenue goal in a matter of a few hours, and today they’re sharing their top tips and ways of thinking through promotion creation so that your clients aren’t the only ones benefiting.
In this episode, we discuss:
- How to leverage promotions as a powerful tool right at the time you need them most to meet your goals
- Why it pays to have go-to promotions in your backpocket
- How Melissa and Sara craft, plan, and prep for their promotions
- How they navigate discounting, and the key metrics they look for to ensure maximum profitability on a promotion
To read the full show notes for this episode and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/130
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