Apr 27, 2020
“The riches are in the niches.” You may have heard the saying before, but you might be thinking, “How does specializing in one thing bring me more clients, more revenue, more success? That doesn’t add up!”
I know it might seem counterintuitive on the surface, but when you dig deeper, you’ll find that focusing on your one thing is also what allows you to become the ultimate expert, and no one is a better example of this than my guest on this episode, Tara Walsh. Tara is founder of The Lashpreneur, where she shares her passion and genius for helping other lash artists start, build and grow their incredibly successful lash artistry businesses.
In this episode, we discuss:
- Tara’s journey from becoming an aesthetician and lash artist to starting her coaching business as The Lashpreneur
- Why Tara focused her business’ niche to lash artist and how the powerful concept of niching down can benefit you as an aesthetician and spa owner
- Benefits of only focusing your marketing on one thing to draw in your dream client
- Cultivating an entrepreneurial mindset and what kind of development is needed if you want to scale your business and expand your team