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Spa Marketing Made Easy Podcast


Aug 31, 2020

Having a beautiful brand presence that commands attention isn’t just for big name businesses and corporations. Having a thoughtful and well-crafted brand is for every size and style business, especially if you want to ensure longevity and loyalty. 

 

And here’s the other thing about building a brand your dream clients will feel magnetized to - they don’t happen on accident. Here to join me for another installment of documenting their journey within my Growth Factor program and to talk about all things branding is Sara and Melissa of Sykes & Lanno Skinbar and how together they’re making the intentional choices today to build an aligned brand for the future. 

 

In this episode, we discuss:

  • How branding has been a conscious decision since Day One of starting Sykes & Lanno Skinbar
  • How Sara and Melissa define “branding” and what elements play a part in the experience and aesthetic they provide 
  • Ways they find that their brand informs and communicate the experience they provide and the feedback they’ve received from their client because of it 
  • Their experience in booking photo shoots to keep their brand visuals fresh and how that plays into their overall marketing plan 

 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/154


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