Sep 21, 2020
Does the idea of someone viewing you as “sales-y” send shivers down your spine? It should, because if you’re doing sales the right way, you never have to worry about coming off as pushy or sleazy or only interested in getting your client’s money. As my guest on this episode of Spa Marketing Made Easy shares, “Relationship first, rapport always.” Go that route, and you can’t go wrong, and you’ll also see the revenue follow.
With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch now helps entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. As a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a replicable process.
In this episode, you’ll learn:
- Why sales isn’t a bad word and how we can start flipping the belief of “sleazy sales” on its head
- Nikki’s background in communications and sales, and how her approach plays into psychology, neurolinguistics, and habits and patterns
- How to put customer at ease so they can be more forthcoming about their true needs
- The process of creating a selling culture and system with Nikki’s 5-step process she calls “The Selling Staircase”
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/160
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