Sep 28, 2020
Here’s the cold hard truth: If your spa doesn’t get up to speed with digital marketing in the next two years, you will get left in the dust. Now that we’ve come to grips with that reality, now let’s lay out a plan and set it into motion!
Back in August, I hosted the first virtual Aesthetic Marketing Seminar, an event typically held in-person and exclusive to my students, but after virtually gathering with hundreds of aestheticians and spa owners online and getting their feedback, it was clear that a couple of the presentations needed to make their way to the podcast. So, pull up your earbuds (and fire up your laptop or phone…you may prefer to watch alongside the slides for this episode) and let’s get your digital marketing dialed in the five core areas you need to succeed.
In this episode, you’ll learn:
- The five core areas you need to dial in for a comprehensive digital marketing strategy for your spa and why building in systems for each area is key to gaining traction efficiently and sustaining growth
- How to optimize critical areas of your website for better conversion of new leads and booked clients
- The ROI of email marketing and important questions to help analyze and perform an email marketing audit on your business
- Where to focus your energy on social media and how to systemize your social media process so that you can maximize your connection efforts
- Important SEO action steps to get your website ranking on the top of Google search results
- How to craft winning ad creative for your paid advertisements and why this marketing method is the fastest way to generate targeted leads
To read the full show notes, watch the full virtual presentation, and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/162
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