Jun 14, 2021
Ecommerce has been the spa industry’s hot topic ever since last spring when the pandemic forced spas across the globe to close, however, ecommerce is nothing new. Now, that begs the question - have you already missed the boat on starting your own ecommerce store?
Well, slight spoiler, but the answer is “NO!” And my guest on this episode, Matt Edmundson, shares why. Matt is a real-world eCommerce entrepreneur and coach who shows newbie and seasoned entrepreneurs alike how to leverage the power of ecommerce.
Matt is also the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers and has achieved global sales of $75 million. Needless to say, he’s a wealth of information and inspiration, and he doesn’t hold back in this interview!
In this episode, you’ll learn:
- How ecommerce has shifted in the last decade (and how it hasn’t), and why now is one of the best times to jump into building this arm of your business
- Where ecommerce can fit under your existing brand as an extension or how it can become an entirely new business altogether
- Matt’s top tips for those considering embarking on their ecommerce journey and how to set yourself up for future success
- The triangle of business and which two qualities will be most vital for your brand and growth
- Matt’s key metrics that he advises every ecommerce business keep their eye on and the top digital marketing strategies he would deploy if he was just starting today
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/234
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