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Spa Marketing Made Easy Podcast


Dec 13, 2021

This is Part 2 of the Annual Planning Series we’re doing  this month on the Spa Marketing Made Easy podcast, so if  you haven’t listened to Part 1, be sure to scroll back or go to the show notes for the link where I covered the topic of understanding your commitments. 

 

And once you’re clear on your commitments, bandwidth, and the values you want to align your goals with, now it’s time to take the next step of honing in on your quarterly focuses. Yes, it’s important to have your big, overarching yearly goals acting as your North Star, but your quarterly goals are crucial stepping stones to get there. In this episode, we’re going to walk through the quarterly goal planning process so that you’re staying focused and building realistic momentum to your big picture dreams. 

 

In this episode, you’ll learn: 

 

  • How to bring what you uncovered in Part 1 of our planning process to the next step
  • Getting clear on divvying up your annual goals and benchmarks into quarterly goals and milestones
  • Why it’s critical to pace your goals and how determining a quarterly focus helps you to do that without burning yourself out or making rushed mistakes
  • Examples for how to space out your promotions and timing of your goals to make them realistic and achievable, while also wildly successful
  • The important of breaking every element of your goal own to its smallest parts 

 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/258

 

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