Mar 7, 2022
Did you think direct mail marketing was dead? Anything but, my friend! Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current world, these digital platforms are NOISY!
So, how do you differentiate and diversify when it comes to reaching your audience and spending your marketing budget? Dave Fink, the CEO and founder of Postie and my guest on this episode of Spa Marketing Made Easy, is here to answer that question and share how he is reinventing direct mail marketing for a digital world. Dave thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox, and with a 20+ year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club and a number of celebrity brands.
In this episode, we’re diving into how today’s direct mail isn’t an old school cash trap, but can be the strategy that leverages your marketing budget in the long-term.
In this episode, we discuss:
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/270
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